Last Updated: 06/11/26

Smart Fuel respects your privacy and is committed to providing meaningful choices regarding the collection, use, disclosure, and processing of your Personal Information.

This Your Privacy Choices Notice supplements the Smart Fuel Privacy Policy and describes certain privacy rights and choices that may be available to consumers under applicable U.S. state privacy laws.

The availability of particular rights and choices may depend upon your state of residence, your relationship with Smart Fuel, applicable legal requirements, and other relevant circumstances.

Collection and Use of Personal Information

As described in the Smart Fuel Privacy Policy, Smart Fuel may collect Personal Information through your interactions with our websites, products, services, customer accounts, Subscription Services, rewards programs, promotions, customer service activities, and related business operations.

Smart Fuel may also use cookies and similar technologies and may disclose certain Personal Information to service providers, advertising partners, analytics providers, and other third parties for purposes described in our Privacy Policy.

Certain U.S. state privacy laws may characterize some of these activities as the "sale" of Personal Information, the "sharing" of Personal Information for cross-context behavioral advertising, or the processing of Personal Information for targeted advertising.

Exercising Your Privacy Choices

If you wish to exercise applicable opt-out rights relating to activities that may be considered the sale, sharing, or targeted advertising use of Personal Information under applicable law, you may use the options provided below.

Smart Fuel will process verified requests in accordance with applicable law.

If you visit our website using a browser or device that transmits a recognized Global Privacy Control ("GPC") signal, Smart Fuel will process that signal as an opt-out request for the browser or device transmitting the signal to the extent required by applicable law.

Depending upon applicable law and verification procedures, privacy choices may apply to your browser, device, customer account, or other applicable relationship with Smart Fuel.

Important Information Regarding Your Privacy Choices

Exercising available privacy rights does not necessarily prevent Smart Fuel from collecting, using, retaining, or disclosing Personal Information where permitted or required by applicable law.

In particular, Smart Fuel may continue to process Personal Information reasonably necessary to:

  • complete transactions;

  • fulfill product orders;

  • administer customer accounts;

  • maintain Subscription Services;

  • administer recurring purchases;

  • administer rewards and loyalty programs;

  • administer referral programs;

  • provide customer service;

  • process returns and refunds;

  • communicate regarding transactions;

  • communicate regarding shipments;

  • communicate regarding account security;

  • communicate regarding product safety matters;

  • communicate regarding recalls;

  • communicate regarding warranties;

  • communicate regarding product improvements;

  • communicate regarding successor products and Subscription Service transitions;

  • communicate regarding legally required notices;

  • detect and prevent fraud;

  • maintain website and account security;

  • comply with legal and regulatory obligations;

  • establish, exercise, or defend legal claims;

  • maintain appropriate business records;

  • protect the rights and legitimate interests of Smart Fuel and its customers;

  • and otherwise conduct lawful business activities consistent with applicable law.

Exercising privacy choices will not necessarily limit Smart Fuel's ability to send transactional, operational, account-related, subscription-related, product safety, warranty, recall, fraud prevention, security, or other non-marketing communications permitted by applicable law.

Additional Privacy Rights

Depending upon your state of residence and applicable law, you may have additional rights relating to your Personal Information, including rights to access, correct, delete, obtain information regarding certain processing activities, appeal certain decisions, or exercise other privacy rights.

Information regarding such rights and methods for exercising them is available in the Smart Fuel Privacy Policy.

Non-Discrimination

Smart Fuel will not unlawfully discriminate against individuals for exercising privacy rights provided under applicable law.

However, Smart Fuel may continue to provide different prices, products, services, promotions, rewards, discounts, incentives, and customer experiences where permitted by applicable law and reasonably related to legitimate business purposes or participation in voluntary customer programs.

Manage Your Privacy Choices

You can manage your cookie preferences and privacy choices at any time by opening the Privacy Preferences panel.

Open Privacy Preferences

This will allow you to review and update your consent settings in accordance with applicable privacy laws.

Contact Information

If you have questions regarding your privacy rights or require assistance exercising available privacy choices, please contact:

[email protected]

Smart Fuel, LLC

Attn: Privacy Compliance

2519 South Shields Street, Suite 1095

Fort Collins, CO 80526

800-619-4134

Please also review the Smart Fuel Privacy Policy and Terms of Service for additional information regarding our privacy practices and the operation of our websites, products, services, Subscription Services, and related business activities.

Smart Fuel may update this Your Privacy Choices Notice from time to time to reflect changes in applicable law, technology, business operations, products, services, Subscription Services, and privacy practices. Updated versions will be posted with a revised Last Updated date.

Thank you. We've received your privacy request.

We will review and process your request in accordance with applicable data protection laws.

Most requests are completed within 45 days, depending on your location and the type of request submitted.

Exercise Your Rights

Select the action you'd like to take. Some apply immediately; others require email verification for your security.

File a Complaint